What Is SEO & Why SEO Is Important ?

SEO is an acronym for Search Engine Optimization. It describes a series of techniques which improve the visibility of a website in search engine result pages. The goal of such optimization is to rank as highly as possible for a certain search query. Naturally, this is easier said than done…

Optimization techniques can be divided into two categories:

Techniques that search engines recommend as part of good design are called white-hat SEO. They are considered safe and produce long term results. Digital Marketing Companies in Hyderabad visit Vivid Digital 

Black-hat SEO

on the other hand, uses techniques that are disapproved of by the search engines. Websites that employ these techniques can suffer a ranking penalty; worst case scenario being complete removal from the index. For some examples of black-hat SEO, take a look at DesignHammer’s 17 Black Hat SEO Techniques to Avoid.When we talk about SEO we usually refer to Google as a search engine. After all, Google has a market share of 91%, making it the most important search engine. But the techniques we’ll be discussing are just applicable for Bing and Yahoo as well.

SEO Glossary

In the following articles we’ll be using certain SEO-related keywords. Knowing the meaning behind these terms can be useful for newcomers. Below you’ll find an alphabetical list of terms we’ll be frequently using.


Content management system, for example WordPress or Drupal.


Click-through rate, the percentage of users that click on a link.


Google, Yahoo and Microsoft, owners of the biggest three search engines.

Link juice:

Link quality that is transferred between sites/pages.

Long tail:

More specific keywords, e.g. “navigation bar photoshop tutorial”

META tags:

Code in the head-section of a website that is used on search engine result pages.

Organic traffic:

Traffic that comes from search engines.


PageRank, a measure for the link popularity of a website.


Search engine optimization. Techniques that are used to make your website rank more highly.


Search engine results page. The page with the most relevant web pages for your query.


A bot that is used by search engines to crawl and index websites.


Using the same keyword too often on the same page.


User generated content, a great way to add unique content to a page.

SEO is all about ranking. But why is this position so important for websites?

In late spring of 2011 Slingshot SEO conducted a study about the CTR of search results. They compared the position of a website in the SERP to the respective click-through rate. This is the outcome of their research:

The result is clear: higher ranking = higher CTR. For companies who make most of their money online, such as web shops, this can be a matter of life and death. Thanks to SEO these companies can improve their organic traffic (and income) significantly. For SEO Agency Check here

Good SEO is not something you do without a game plan. A good place to start our SEO efforts is learning how search engines work. This information can give us some ideas on which tactics work and which are useless.

The internet is incredibly large; there are (currently) approximately 50 billion indexed web pages and without search engines it would be impossible to find useful information in this clutter. It would be like searching for a needle in a haystack.


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